✓Quick Takeaways
- Set a base subscription price and run a permanent 70% sale — fans see a deal, renewals hit at full price.
- Paid pages are safer for solo creators. Free pages need professional chatters to convert PPV.
- Build a 5-tier PPV ladder from $5 entry teasers to $500+ high-ticket customs.
- Custom content starts at $50/min for newer creators and $200-500+/min for top earners.
- 90% of revenue should come from chatting and PPV — not your subscription price.
- Set your pricing system once and leave it alone. Chatting quality matters more than price tweaks.
Most creators set their OnlyFans pricing once and never think about it again. Or worse — they spend hours agonizing over whether $9.99 or $12.99 is the "right" number. Here's what they're missing: your subscription price isn't where the money is. The real revenue comes from PPV, customs, and chatting — and most creators have no system for any of it. I've set up pricing for every creator we onboard at B9, and the pattern is always the same: they were either giving away too much for free or charging random numbers with no strategy. This guide is the exact pricing playbook we use — subscriptions, PPV ladders, custom pricing, and retention. Real numbers, not theory.
The Two Pricing Mistakes Almost Every Creator Makes
Research on pricing psychology shows consumers respond to specific OnlyFans subscription pricing points differently than round numbers. When a new creator comes to B9, their pricing always falls into one of two buckets — and both cost them money. For sustainable income without burning out over pricing decisions, check our creator wellness guide.
Mistake 1: Running a free page when you're solo
If you're managing your own page without a chatting team, a free subscription means zero guaranteed revenue. You're betting entirely on PPV sales — but without professional chatters, those PPV messages don't convert. Solo creators need a paid subscription as their baseline.
Mistake 2: No sale price running
Creators set a subscription price and leave it at face value. The real move is setting a higher base price and running a constant promotion. For example: $10 subscription with a permanent 70% off = $3 entry point. That's close to the OnlyFans minimum subscription price 2025. The fan sees a deal, you get volume, and when they renew — they renew at $10.
Set your base price higher than you want fans to pay, then run a permanent sale. The deal psychology brings in more subscribers — and renewals hit at full price.
average OnlyFans subscription price
Creator survey data, 2025
Revenue from chatting/PPV with proper management
B9 Agency data
Revenue increase from pricing systems alone
B9 creator average
Free Page vs Paid Page: Which Actually Makes More Money
This is the first pricing decision that shapes everything else. At B9, we always run paid pages — but the right answer depends on whether you have a chatting team.
B9 runs paid pages for every creator. Free pages can work — but only with a professional chatting team converting PPV at scale. If you're solo, paid is the safer bet.
✓Pros
- Guaranteed baseline revenue from every subscriber
- Renewals create stable recurring income
- Fans who pay upfront have higher intent and spend more on PPV
- You control the entry price through sales and promotions
- Works whether you have a chatting team or not
✕Cons
- Free pages generate zero subscription revenue
- Attract lower-intent fans who may never buy anything
- Require professional chatters to make PPV profitable
- No renewal income — fans just stay subscribed for free
- Only viable with an agency-level chatting operation
The $3 Entry Point Formula
The OnlyFans subscription price range varies a lot — the OnlyFans subscription price range minimum maximum goes from $4.99 to $49.99. Your subscription pricing depends on two things: whether you work with an agency, and where your fans come from. Here's what we recommend based on our data.
Always run a permanent sale
OnlyFans lets you discount up to 70%. Use it. Set your real price as the base and run a constant promotion. Fans see a deal, you get volume, and renewals hit at the higher base price. This one change alone increases revenue for most creators.
Your traffic source affects what fans will pay
Instagram and YouTube fans have the highest lifetime value — $30-40 average total spend. Reddit fans average about $10. Price accordingly: premium traffic sources justify higher subscription prices.
The $3 entry point (from a $10 base with 70% off) is the sweet spot for most solo creators. Low enough to convert, high enough that renewals at $10 actually matter.
| Situation | Base Price | Sale Price | Why It Works |
|---|---|---|---|
| Solo creator (starting) | $10 | $3 (70% off) | Lowest entry point, maximum volume |
| Solo creator (established) | $15 | $5 (67% off) | Higher renewals, still accessible |
| With agency (standard) | $20 | $6 (70% off) | Better renewal value, agency handles conversion |
| With agency (premium niche) | $25-30 | $8-9 (70% off) | Premium positioning, strong PPV system behind it |
Source: B9 Agency pricing recommendations, 2026
The PPV Pricing Ladder Every Creator Needs
PPV is where the real money lives — especially with a chatting team. But most creators send every fan the same content at the same price. That leaves money on the table. Here's the tiered approach we use. For more detail, see our complete PPV guide.
Segment by fan behavior, not by content type
Don't send your $60 premium video to someone who subscribed yesterday. Start fans at Tier 1 and move them up as they buy and engage. Your chatting team should track who's ready for higher tiers.
Bundles outperform individual PPV by 30-80%
A bundle of 5 videos at $80 converts better than five separate $20 sends. The perceived value is higher and the fan feels like they're getting a deal. Run at least one bundle per week.
Send at least 3 PPV messages per week, 1 bundle per week, and 1 premium drop every 10-14 days. This rhythm conditions fans to expect and buy your content.
| Tier | Content Type | Price Range | When to Send |
|---|---|---|---|
| Tier 1 — Entry | Short teaser, soft content | $5-15 | New subscribers, first week |
| Tier 2 — Mid | Medium-length, explicit | $15-30 | Active fans, weekly drops |
| Tier 3 — Premium | Longer videos, higher production | $30-60 | Engaged fans, bi-weekly |
| Tier 4 — Bundle | Multi-video or photo sets | $60-120 | High spenders, special drops |
| Tier 5 — High-ticket | Custom content, packages | $150-500+ | Top fans, on request |
PPV pricing ladder used by B9 Agency
Custom Content Pricing: What to Charge Per Minute
Customs are the highest-margin revenue on OnlyFans — and the most underpriced by solo creators. If you're selling across multiple platforms, our complete selling guide covers pricing and commission rates for 10+ options. Here's how we set custom pricing based on the creator's earning level.
Never agree to a custom without checking with the creator first. Our chatters always confirm the creator is comfortable with the request and the price before committing to anything.
“Sometimes fans pre-order packages — daily pictures, movie calls, custom check-ins. One fan spent $10K on a single package. Customs aren't just one-off videos — they're ongoing relationships.”
— Martin, B9 Agency
| Creator Level | Monthly Revenue | Min Custom Price | Typical 5-10 Min Custom |
|---|---|---|---|
| Starting out | Under $5K | $50/min | $250-500 |
| Growing | $5K-20K | $50-100/min | $250-1,000 |
| Established | $20K-50K | $100-200/min | $500-2,000 |
| Top earner | $50K+ | $200-500+/min | $1,000-5,000+ |
Custom content pricing by creator tier
Why 90% of Revenue Should Come From Messages
Here's the part most OnlyFans pricing guides miss: your subscription price barely matters. What matters is what happens after a fan subscribes. See our tip menu guide for structuring your offerings. Quick customs like dick ratings ($50+ text, $100+ video) offer the best time-to-revenue ratio — check our full breakdown.
Subscriptions get fans in the door — chatting keeps them spending
Your subscription is the entry price. The real revenue happens in DMs: PPV drops, custom requests, sexting sessions, tip requests. A $3 subscriber easily spends $50-100 in their first month if the chatting is good.
After every session, push the renewal
When a fan just finished a sexting session or watched premium PPV, they're in the best emotional state to commit. That's when our chatters ask them to turn on auto-renew. The timing matters more than the pitch.
Traffic source determines fan value
Instagram fans who paid $3 to subscribe spend $30-40 total on average. Reddit fans who got in free spend about $10. This is why we run paid traffic from IG and YouTube to the paid page, and use Reddit and Twitter for free trial promotions.
Stop obsessing over your subscription price. Focus on what happens after someone subscribes — that's where 90% of the revenue actually comes from.
Sub vs PPV revenue split before B9 onboards a creator
B9 Agency data
PPV vs subscription revenue after B9 optimization
B9 Agency data
Average total spend per Instagram fan (vs $10 per Reddit fan)
B9 Agency data
Retention Tactics Worth $500-3K/Month
Getting a fan to subscribe costs time and effort. Getting them to renew is almost free. Here's how to build retention into your pricing system.
Retention is worth $500-3,000 per month per creator. It's the most underrated revenue lever — and it costs nothing to implement.
Run renewal discounts for expiring fans
When a fan's subscription is about to expire, send a discounted renewal offer. Even 30% off is better than losing them entirely. OnlyFans lets you set renewal discounts per fan — use it before they lapse.
Time your retention push after engagement
After a sexting session, a custom delivery, or a DM conversation — that's when the fan is most likely to renew. Our chatters use this window every single time. Never send renewal messages cold.
Create loyalty bundles
Offer exclusive content bundles only available to fans who've been subscribed for 2+ months. This gives long-term subscribers something extra and makes the renewal feel like it unlocks new value.
Win back expired fans with limited offers
Run a reactivation campaign monthly for expired subscribers. A 7-day trial at $3 or a special welcome-back PPV drop can bring 10-20% of expired fans back into your funnel.
Set Your Prices and Leave Them Alone
I'll end with the most counterintuitive OnlyFans pricing advice: once your system is built, stop changing it.
Testing means nothing without volume
If you change your price every week, you'll never know what actually works. Run a price for at least 30 days before making any judgment. Most creators who 'test' pricing are just guessing with extra steps.
Your chatting matters more than your price
The difference between a $9.99 and $14.99 subscription is negligible compared to the difference between average chatting and great chatting. Great chatters can double PPV revenue regardless of what you charge for the subscription.
The system is the strategy
Subscription price + permanent sale + PPV ladder + custom pricing + retention offers = your pricing system. Once it's built, your job is to create content and let the system run. That's the whole point of having one.
Build your pricing system once, then leave it alone. Your energy is better spent on content and promotion — not agonizing over whether $9.99 or $12.99 is optimal.
“You shouldn't change the pricing at all. Just leave it. Constantly tweaking confuses your fans and gives you no stable data. Set it, run it, and focus on what actually moves revenue — the chatting.”
— Martin, B9 Agency
Mini Case Study: How Pricing Alone 5×'d a Creator's Income
Creator: Mid-tier creator (anonymous for privacy)
Situation: Before B9: $10 subscription, random PPV sends, no trials, no funnels, no ladder, inconsistent pricing. Monthly revenue stuck at $3.2K.
Action: After B9: Free page, smart trial flows, full PPV ladder, weekly bundles, premium drops, segmented sends, consistent retention system.
Result: $3.2K/month → $16.4K/month in 60 days — without increasing posting frequency.
Mistakes to Avoid
✕ Running a free page without a chatting team
Free pages generate zero subscription revenue. Without professional chatters converting PPV, you're giving away access and hoping fans buy — most won't.
✕ Sending every fan the same PPV at the same price
New subscribers and long-time fans have completely different spending patterns. Segment your PPV by fan behavior and move buyers up through your pricing ladder.
✕ Constantly changing your prices
Testing subscription prices every week gives you no useful data. Set your system, run it for at least 30 days, and focus on chatting quality — that's what actually moves revenue.
Frequently Asked Questions
Summary
OnlyFans pricing isn't about picking the perfect number — it's about building a system. Set your subscription with a permanent sale, structure your PPV in tiers, price customs based on your level, and use retention tactics to keep fans renewing. Then stop touching it. The real revenue doesn't come from your subscription price — it comes from what happens after someone subscribes. For more on what creators actually earn with these systems in place, check our earnings breakdown guide. Brand new to the platform? Start with our creator starter kit for the full setup process.
