✓Quick Takeaways
- PPV (pay-per-view) is extra content subscribers pay to unlock — it's the biggest revenue driver on OnlyFans.
- The community-standard pricing is $10 per minute for solo video PPV. Most creators undercharge.
- Segment subscribers by spending level and adjust PPV pricing for each group — don't send the same price to everyone.
- Mass PPV works best at once per week max. More than that and subscribers mute or leave.
- Creators switching from no-PPV to PPV consistently report doubled income, even with fewer subscribers.
- Always include a short, censored preview. Detailed descriptions convert better than vague teasers.
- OnlyFans caps PPV at $50 per locked post and $100 per DM message.
You've been giving away your best content for free. A creator on Reddit ran an A/B test — sent the same 12-minute video to 500 subscribers. Half got it at $10, half at $20. The result? Nearly identical purchases. She wasn't overcharging. She was undercharging by half. If you've ever searched "ppv meaning OnlyFans" and got a vague answer — here's a real one. PPV is the single biggest revenue driver most creators ignore. And the ones who use it? They leave money on the table because they don't segment subscribers, don't price by content type, and don't know when to hit send. I manage PPV strategy across dozens of creator accounts at B9. This guide covers what PPV actually means, how to send it, exact pricing by content type, and the subscriber segmentation system that separates $1K/month creators from $10K ones.
What Does PPV Mean on OnlyFans?
PPV stands for pay-per-view. On OnlyFans, it's content that subscribers pay extra to unlock — on top of their subscription fee or on a free page. If you're just getting started on OnlyFans, here's the quick version: your subscription is the cover charge. PPV is the VIP section. There are two ways to send it:
Locked posts on your timeline
Only available on free pages. You set a price on a post, add a preview image or clip, and subscribers pay to see the full content. Max price: $50 per post.
PPV messages in DMs
Available on both free and paid pages. You send locked content directly to subscribers' inboxes — either one-on-one or as a mass message to your full list. Max price: $100 per message.
PPV content can be photos, videos, audio clips, or text messages. Most creators use it for their highest-value stuff — full-length videos, explicit customs, and special shoots that go beyond what's on the wall.
What Does No PPV Mean on OnlyFans?
"No PPV" means a creator doesn't charge extra for individual content. Everything's included in the subscription price — the all-you-can-eat buffet model. Creators advertise "no PPV" as a selling point. Subscribers know they won't get hit with extra charges after signing up. One top creator described it like this:
“I treat my page like a streaming service and price it according to the volume of content I have available and what I think is a reasonable price for a streaming service that only has one starring actor.”
— Top 0.8% creator, r/onlyfansadvice
✓Pros
- Higher perceived value — subscribers know exactly what they're paying
- Simpler pricing with zero friction after sign-up
- Can charge higher subscription prices ($15-30+)
- Attracts subscribers who hate being upsold
✕Cons
- You give away your best content for the same flat fee
- Need to post daily to justify the price — burnout is real
- Content leaks more easily since everything is accessible
- Income only grows by adding more subscribers
- Creators consistently report working harder for less money
PPV vs. No PPV: Which Model Earns More?
This is the most debated topic in OnlyFans creator communities. I've managed accounts running all three models — and the math usually favors PPV. That said, the right model depends on your content volume, audience size, and how much time you want to spend creating. Here's how they compare if you price strategically:
| Free Page + PPV | Paid Page + PPV | No PPV (Higher Sub) | |
|---|---|---|---|
| Sub price | Free ($0) | $5-15/month | $15-30+/month |
| Revenue sources | PPV + tips + customs | Subs + PPV + tips | Subs + tips + customs |
| Content on wall | Teasers and SFW previews | Mix of free and locked | Everything included |
| Best for | High-traffic, low-commitment fans | Balanced approach | Loyal, high-value audience |
| Leak risk | Low (best content behind PPV) | Medium | High (everything accessible) |
| Scaling | Scales with audience size | Scales both ways | Scales only with more subs |
Source: B9 Agency account data, 2025
average revenue increase when switching from no-PPV to PPV
Creator reports, r/onlyfansadvice
typical unlock rate on mass PPV messages
B9 Agency data
community-standard pricing for solo PPV video
r/onlyfansadvice consensus
How to Send PPV on OnlyFans
Two methods — locked posts and PPV messages. Here's each one step by step.
OnlyFans price limits: $50 per locked post, $100 per DM message. New subscribers can only tip up to $200/month for their first 4 months on the platform.
Create your content first
Film, edit, and have your PPV ready before opening OnlyFans. PPV works best with content you've specifically produced for selling — special shoots, customs, or exclusive scenes. Don't just repost what's already on your wall.
For locked posts (free pages only)
Go to Create Post, toggle the price lock, set your price ($3-50), add a preview image or short clip, write a description, and publish. The preview is what sells it, so make it count.
For PPV messages (any page type)
Go to Messages, then New Message or Mass Message. Select your recipients — individual subscriber or a subscriber list. Attach your content, set the price ($3-100), add a preview, write your message copy, and send or schedule.
Add a compelling preview
This is where most creators mess up. Your preview should show enough to create desire but not enough to satisfy it. A 5-10 second censored clip or a cropped screenshot. Never use a 3-minute preview — that's free content.
Write a specific description
Tell subscribers exactly what they're unlocking: content type, length, what happens. "Why would they buy blind?" as one creator put it. Vague descriptions kill conversion rates.
How Much to Charge for PPV on OnlyFans
This is the question I get asked most. And the answer is almost always: you're charging too little. That A/B test I mentioned? Same video, same audience, $10 vs $20 — nearly identical purchases. She was leaving half her revenue on the table. Here's what actually sells at each price point:
Start at the higher end of these ranges. You can always run a sale or limited-time discount. But raising prices after starting low makes subscribers feel like they're getting less value.
| Content Type | Price Range | Benchmark |
|---|---|---|
| Solo photo set (3-5 photos) | $5-15 | $3-5 per photo |
| Solo video (per minute) | $8-15/min | $10/min is the standard |
| B/G video | $15-30+ | $15-20 per minute |
| Custom photo set | $25-75 | +$50-200 exclusivity fee |
| Custom video | $50-300+ | $10-15/min + exclusivity |
| Dick rating (written) | $5-15 | $10 average |
| Dick rating (video) | $15-30 | $20 average |
| Sexting session | $25-100+ | $2-5 per minute of live chat |
Source: r/onlyfansadvice community data and B9 Agency benchmarks, 2025
PPV Revenue Math: How Much Can You Actually Make?
Most guides skip the actual numbers. Here's what PPV revenue looks like at different subscriber counts — assuming you send one mass PPV per week and your content actually converts:
These numbers don't include tips, subscription revenue, customs, or sexting income. PPV is one revenue stream — often the biggest one. For the full breakdown, see our OnlyFans revenue guide.
| Scenario | Subscribers | Unlock Rate | PPV Price | Per Send | Monthly (4x) |
|---|---|---|---|---|---|
| New creator | 100 | 10% | $10 | $100 | $400 |
| Growing page | 500 | 12% | $15 | $900 | $3,600 |
| Established | 2,000 | 8% | $20 | $3,200 | $12,800 |
| Top creator | 5,000 | 6% | $25 | $7,500 | $30,000 |
Revenue estimates based on B9 Agency data. Unlock rates decrease as audience grows but total revenue increases.
7 PPV Strategies That Actually Work
Sending PPV isn't hard. Making money from it consistently is. Here's what works across the accounts I manage:
Segment subscribers by spending
This is the single biggest thing most creators get wrong. Don't send the same $15 PPV to everyone. Create lists: time-wasters, $100 spenders, $500 spenders, $1K+, $5K+. Send lower-priced PPV to casual fans and premium content to your biggest spenders. The whales want exclusivity — give it to them.
Write specific descriptions, not vague teasers
Tell them exactly what's in the PPV: content type, length, what happens. 'New 8-min video — solo shower scene, full nude, shot today' converts way better than 'something special just for you.' Subscribers don't buy blind.
Keep previews short and censored
A 5-10 second clip or a cropped screenshot. That's it. If your preview is 3 minutes long, you just gave away free content. The preview creates desire — the PPV satisfies it.
Send mass PPV once per week max
Subscribers who get 2-3 PPVs per day will mute you or leave. Once per week keeps it feeling special. For individual high-spenders, you can send personal PPV more often — they've opted in by spending big.
Time your sends for peak hours
7-9 PM in your audience's timezone gets the highest unlock rates. Weekends slightly outperform weekdays. Don't send PPV at 10 AM on a Tuesday — your subscribers are at work.
Build hype before you send
Post a teaser on your wall an hour before the PPV drops. 'Filming something special right now — check your DMs tonight.' Anticipation drives unlocks. The PPV shouldn't come out of nowhere.
Track your unlock rate
If you're below 8-10% on mass messages, something's off — your pricing is too high, your previews are weak, or you're sending too often. Above 15%? You might be undercharging. Test and adjust.
PPV Message Ideas That Get Unlocked
The copy matters as much as the content. Here are formats that consistently perform well — including our tested caption examples — plus what to send when you're stuck on content ideas:
The Direct Offer
'Just filmed a new 10-min video — [describe what happens]. Unlock to watch.' Works because it's clear, specific, and honest. No games.
The Behind-the-Scenes Tease
'Shot this during my shoot yesterday but it was too spicy for the wall. You get the uncut version.' Creates exclusivity — they're getting something the general feed doesn't have.
The Limited-Time Drop
'This custom was made for someone else but they said I could share it. Only sending to my top fans. Available until Friday.' Scarcity plus exclusivity equals urgency.
The Personal Touch
'Hey [name], I made this one thinking of you. Let me know what you think.' Only works for 1-on-1 messages to big spenders. Mass messages that fake personalization get ignored.
The Bundle Deal
'3 new videos from this week's shoots — all for $25 (normally $45 separately). My way of saying thanks for sticking around.' Bundles increase average order value and feel like a deal.
The best PPV messages match the subscriber's spending history. A $5 teaser to a casual fan. A $50 exclusive to a whale. Smart chatting strategy makes this automatic.
Mistakes to Avoid
✕ Undercharging because it feels like a lot
A/B test data from real creators shows identical purchase rates at $10 vs $20 for the same video. Your subscribers aren't price-sensitive — you are. The $10/minute benchmark exists for a reason. Use it.
✕ Sending the same price to every subscriber
A time-waster who's never bought anything and a whale who's spent $5K shouldn't get the same PPV. Segment your lists and price accordingly. This one change can double your PPV revenue overnight.
✕ Using 3-minute previews as teasers
Three minutes is long enough to satisfy someone for free. Keep previews under 10 seconds or use censored stills. Your preview should create desire, not fulfill it.
✕ Mass messaging PPV every day
Subscribers who get bombarded with PPV will mute you or unsubscribe. Once per week for mass PPV. Save the frequent sends for your highest spenders who've shown they want more.
✕ Writing vague descriptions to seem mysterious
'Something special' tells the subscriber nothing. 'New 12-min solo video, full nude, shot in the bathtub today' tells them everything they need to decide. Specific descriptions convert 2-3x better than vague ones.
Frequently Asked Questions
Summary
PPV isn't complicated. Know what it means, price based on real benchmarks — not what feels comfortable — segment your subscribers, and send consistently without spamming. The creators earning the most from PPV aren't producing more content. They're pricing it right and sending it to the right people. Start with one PPV per week, track your unlock rate, and adjust from there. If you want a team handling your PPV strategy, DM management, and subscriber upselling — that's exactly what we do at B9.
