✓Quick Takeaways
- DMs generate roughly 95% of total revenue for professionally managed OnlyFans creators
- A trained chatter sends 300-500 messages per day and can 5-10x a creator's income
- Only about 5% of fans buy the first PPV offered — rapport before pitching is everything
- The best chatters think like sales reps — read Cialdini's Influence before your first shift
- Fan notes and personalization are the highest-ROI investment in any chatting operation
- Creators should wait until $3-5K/month revenue before hiring a chatter for positive ROI
- At B9 chatters earn around $2/hr base plus 4% commission plus bonuses — minimum $800/month
- We took a creator from $5K to $40K/month in 30 days by replacing mass PPVs with strategic chatting
What does an OnlyFans chatter actually do — and why do they matter so much? When we onboard a new creator, the first thing I look at is their DMs. And honestly, it's almost always the same story — hundreds of unanswered messages, mass PPV blasts going to every subscriber, and zero fan notes. They're sitting on a goldmine and don't even know it. I've been managing chatters at B9 for over three years now, and the pattern never changes: the moment we put a trained chatter on someone's page, their revenue explodes. I'm talking 5x, 8x, sometimes 10x what they were making alone. According to Adweek, OnlyFans revenue grew 553% in a single year — and direct messaging is the core driver. DMs aren't just messages — they're where 95% of the money actually comes from. This guide breaks down everything I've learned about chatting: what chatters actually do, how we hire and train them, the psychology behind selling in DMs, and exactly how we took one creator from $5K to $40K per month in 30 days.
What an OnlyFans Chatter Actually Does
A lot of people think chatters just type flirty messages all day. That's maybe 10% of the job. The OnlyFans chatter job description is simple — a chatter is basically a sales rep, relationship manager, and customer service agent rolled into one. They're the person behind the screen making sure every fan feels seen, valued, and ready to spend. At B9, our chatters handle everything from the first greeting to closing $500+ custom deals. For more on how chatting fits into overall creator revenue and sustainable growth, check our earnings guide.
Our chatters send 300-500 messages per day across 1-2 creator accounts. They clock in for 8-hour shifts with proper breaks. This isn't casual messaging — it's a structured, full-time operation.
| Responsibility | What It Looks Like | Revenue Impact |
|---|---|---|
| Fan engagement | Responding to DMs, building rapport, remembering details | Retention — fans who feel connected renew 3-5x more |
| PPV sales | Pitching paid content based on fan preferences | Direct revenue — typically 60-70% of total income |
| Custom negotiation | Taking requests, quoting prices, upselling add-ons | Highest per-piece revenue at $50-500+ per order |
| Tip generation | Creating natural moments for fans to tip | Bonus income averaging $5-50 per interaction |
| Fan notes and tracking | Logging preferences, fetishes, spending history | Personalization that compounds over time |
| Retention management | Re-engaging lapsed fans with targeted offers | Reducing churn saves more than acquiring new fans |
What a B9 chatter's day actually looks like — it's an OnlyFans chatting job — real sales work, not just typing
How Chatting Drives 95% of Creator Revenue
Here's something most new creators don't get: your feed is a storefront, but your DMs are the cash register. The feed gets people in the door. Chatting closes the sale. For the creators we manage at B9, roughly 95% of their total revenue comes through DMs — PPV sales, customs, tips, sexting sessions. The subscription fee? That's basically a cover charge. Before we took over one creator's chatting, she was making $5K a month sending mass PPVs to everyone. No personalization, no fan notes, no strategy. Within 30 days of our team managing her DMs, she hit $40K. Same content, same subscriber count — just smarter conversations.

Mass PPV blasts without context convert at under 1%. The same content sent after a personal conversation? 5% or higher. The message isn't the product — the relationship is.
of total revenue comes from DMs for B9-managed creators
B9 Agency internal data, 2026
of fans buy the first PPV offered — rapport before pitching matters
B9 Agency internal data, 2026
target response time — fast enough for momentum, slow enough to feel real
B9 Agency internal data, 2026
Agency vs. Independent vs. AI Chatters
This is the question I get asked more than anything: should I hire my own chatter, go with an OnlyFans chatter agency, OnlyFans chatting agency, or other chatting agency for OnlyFans, or just use an AI tool? Honest answer — it depends on where you are. But I'll tell you what I've seen work and what usually doesn't. For more on agency services and what they cost, see our management pricing guide.

I'm biased here since I run a chatting team, but I'll be straight with you: AI chatting tools aren't ready to replace humans for selling. They're fine for auto-replies and basic greetings, but the moment a fan needs a real conversation to open their wallet, AI falls flat. We might use AI as a supplement in the future, but right now it's not there.
| Factor | Agency | Independent Chatter | AI Tools |
|---|---|---|---|
| Coverage | 24/7 with shift rotations | 8-12 hours depending on deal | 24/7 automated |
| Cost | Monthly fee or revenue share | Hourly or commission | Software subscription |
| Quality control | Trained, managed, reviewed | Varies wildly | Decent for basics, bad at selling |
| Training | Handled by the agency | You train them yourself | Pre-programmed |
| Fan notes / CRM | Built into operations | Depends on the person | Automated but impersonal |
| Scaling | Easy — add more chatters | Hard — find and train new people | Handles volume automatically |
| Personal touch | High — trained on creator voice | Varies | Low — fans can usually tell |
| Best for | Creators earning $5K+/month | Creators earning $2-5K/month | Supplement only, not replacement |
How the three chatting options compare — most successful creators end up needing a combination
✓Pros
- Agency chatting gives you 24/7 coverage without managing anyone yourself
- Trained chatters who already understand OnlyFans selling psychology
- Fan notes, analytics, and systems already built in
- Backup coverage — if one chatter is sick, another steps in
✕Cons
- Higher cost than hiring one independent chatter
- Less direct control over every single conversation
- You're trusting someone else with your subscriber relationships
- Finding a good agency takes research — plenty of bad ones out there
For Creators: When You Should Hire a Chatter
I always tell creators the same thing: if you're spending more than 2-3 hours a day in DMs and still can't keep up, you need help. But there's a revenue threshold too — hiring too early means you're paying someone when there's not enough volume to justify it.
The creator I mentioned who went from $5K to $40K? She was chatting herself — but only a couple hours a day, sending mass PPVs with zero personalization. The problem wasn't her content. It was that she didn't understand DM psychology and didn't have the time to do it right.
Check your DM backlog
If you have unanswered messages older than 24 hours on a regular basis, you're losing money. Every unanswered DM is a missed sale. Open your inbox right now and count how many messages you haven't responded to.
Calculate your DM revenue percentage
Look at your last month's earnings. How much came from subscription fees vs. DMs — PPV, tips, customs? If DMs are already 50%+ of revenue, a dedicated chatter will multiply that number.
Hit the revenue threshold
I generally recommend waiting until you're making at least $3-5K per month. Below that, the volume usually isn't enough for a chatter to generate positive ROI. Above that? You're almost certainly leaving money on the table.
Decide your involvement level
A chatter handles conversations, not your whole business. You'll still need to create content, film customs, record voice notes, and review performance. If you want fully hands-off, an agency is the better fit than a solo chatter.
Start with a trial period
Never commit long-term on day one. Give a chatter 2-4 weeks to ramp up. Track revenue before and after. If they're not generating at least 2-3x their cost within the first month, something's off.
How to Become an OnlyFans Chatter
If you're looking at the OnlyFans chatter job as a career path, here's what I'll tell you from the hiring side: we get hundreds of applications and most of them are terrible. The people who get hired are the ones who treat this like a real sales job, not a type-from-my-couch side hustle. For the full career path including pay data, see our chatter career guide and salary breakdown. Once you're in, the path from chatter to account manager takes 6-12 months.
At B9, our chatters earn around $2/hour base plus 4% commission plus performance bonuses. That comes out to at least $800/month for newer chatters, with top performers earning significantly more. It's a real job with real income.
Understand the job is sales, not typing
You're not just chatting — you're selling. Every conversation has a goal: build the relationship, figure out what the fan wants, and guide them toward a purchase. If you don't have a sales mindset, this job will frustrate you.
Study the psychology
Read Influence by Robert Cialdini and How to Win Friends and Influence People by Dale Carnegie. I'm serious — these books are basically chatter training manuals. Reciprocity, scarcity, liking, commitment — these principles drive every successful DM sale.
Get comfortable with adult content
You'll be discussing and selling explicit content all day. If that makes you uncomfortable, this isn't the right fit. You need to talk naturally about sexual content without being awkward or judgmental.
Apply to agencies and creator postings
Look for openings on job boards, Discord servers, Twitter, and agency websites. At B9, we test applicants by throwing them straight onto a page — no lengthy interview process. You either perform or you don't.
Learn fast during your first week
The first week is pure learning: the creator's voice, their pricing, their content library, their fans' preferences. At B9 it takes about a week to get the basics and a full month to be truly sharp. Don't expect to crush it on day one.
What We Look for When Hiring Chatters
After hiring OnlyFans chatters for years — over 30 at this point — Some of them are incredible — they'll turn a dead conversation into a $200 custom sale in 15 minutes. Others flame out in the first week. Here's what separates the two.
Natural sales instinct
You can teach someone a script, but you can't teach them to read a conversation and know when the moment is right to pitch. The best chatters have a gut feeling for when a fan is ready to spend. It's pattern recognition — and some people just have it.
Emotional intelligence
Fans aren't just buying content — they're buying a feeling. A great chatter knows when someone needs attention, when they're in a buying mood, and when they're just killing time. Reading emotional cues through text is a real skill.
Speed and multitasking
Our chatters handle 300-500 messages per day across 1-2 accounts. You need to keep multiple conversations going without mixing up fans or dropping threads. Fast typing is table stakes.
Voice adaptation
You have to sound exactly like the creator. Every creator talks differently — some use tons of emojis, some are more laid back, some are bratty. A good chatter switches between voices instantly and never breaks character.
Fetish and niche awareness
One of the biggest mistakes I see is chatters who can't identify what a fan is actually into. If someone drops hints about a specific fetish and the chatter misses it, that's a sale worth $50-200 gone. You need to know the landscape.
Three instant red flags when hiring: a poorly set up application that shows they don't pay attention to detail, bad English that fans will notice immediately, and copy-paste responses that sound like ChatGPT wrote them. If I can tell a human didn't write it, so can the fans.
“The best chatter I ever hired had zero OnlyFans experience but ten years in retail sales. She understood that selling is about listening, not pitching. Within two weeks she was outselling chatters who'd been doing this for years.”
— Martin, B9 Chatting Specialist
Setting Up Your Chatting Operations
You can't just hand someone your OnlyFans login and say go make money. OnlyFans chatting management needs structure — documented processes, clear pricing, and organized content. Here's what we set up for every creator we manage. For pricing frameworks, check our pricing guide and tip menu setup.
Voice guide document
Write down how the creator talks: favorite phrases, emoji habits, slang they use, topics they avoid, how they respond to compliments. Our voice guides are usually 2-3 pages. The chatter should read it and immediately know how to sound like this person.
Pricing sheet
Every chatter needs a clear price list they can reference without asking you. PPV tiers, custom video rates, sexting session prices, dick rating prices — everything with exact numbers. No use your judgment pricing. That leads to inconsistency and lost revenue.
Content library with tags
Organize your content so chatters can find the right PPV in seconds. Tag by type, explicitness level, and length. A chatter who has to scroll through 500 unlabeled files to find something will lose the sale before they find the clip.
Fan notes system
We use CreatorHero to track every fan: their name, preferences, fetishes, spending history, and personal details they've shared. When a fan messages and the chatter already knows their name and what they bought last time, the conversion rate goes through the roof.
Escalation rules
Define what the chatter handles alone and what needs your input. Standard PPV sales? Chatter handles it. $300 custom video request? Maybe check in first. Aggressive or abusive fans? Clear protocol for blocking. Don't leave gray areas.
The single most impactful thing you can set up is fan notes. When a chatter greets a returning fan by name and remembers their last conversation, that fan feels special. And fans who feel special spend 3-5x more than anonymous ones.
Chatting KPIs: What to Track and What Good Looks Like
If you're not tracking numbers, you're guessing. We measure everything at B9 — and I mean everything. Here are the metrics that actually matter and what you should aim for.

We pull data through OnlyFans API integrations and track everything in CreatorHero. You don't need fancy tools to start — even a Google Sheet tracking daily revenue, messages sent, and PPV sales will show you patterns within a week.
| Metric | What It Measures | Target Benchmark |
|---|---|---|
| Chatting ratio | Revenue in dollars per fan — how much money each subscriber generates through DMs | Track weekly — rising trend means your chatter is getting better |
| Reach | Percentage of active subscribers the chatter actually contacts | 80%+ of active fans contacted per week |
| Spend per reach | Revenue per fan who was reached — how much each impressed fan actually spends | Higher is better — shows your chatter converts attention into money |
| Fan LTV | Lifetime value per subscriber — total revenue a fan generates over their entire subscription | Track monthly — the real measure of whether your chatting builds lasting relationships |
| PPV conversion rate | Percentage of fans who buy after being offered PPV | 5%+ is solid, 10%+ is excellent |
| Response time | Average time to reply to a fan message | 2-3 minutes during active hours |
| Messages per day | Total messages sent during a shift | 300-500 per 8-hour shift |
| Revenue per shift | Total DM revenue generated during the chatter's hours | Track daily, review weekly trends |
The KPIs we track at B9 — these numbers tell you if your chatting operation is actually working
messages per day per chatter across 1-2 accounts during an 8-hour shift
B9 Agency internal data, 2026
of active subscribers should be contacted by your chatter each week
B9 Agency internal data, 2026
The Psychology Behind Selling in DMs
This is the part that separates $500/month chatters from $5,000/month chatters. Chatting isn't about typing fast or picking the right emoji. It's psychology. I always tell new chatters: read Influence by Robert Cialdini before your first shift. Every principle in that book applies directly to DM sales. For specific conversation techniques, check our chatting strategy guide.

Reciprocity: give before you ask
Send a free teaser, give a genuine compliment, share something personal before you pitch anything. When you give first, people feel compelled to give back. It's not manipulation — it's human nature. The fans who get free value first always spend more.
Scarcity: make it feel limited
I'm only doing 5 customs this week or This video won't be available after Friday. Legitimate scarcity creates urgency. But fake scarcity — like saying something is limited when it clearly isn't — kills trust fast.
Liking: people buy from people they like
Fans spend money on creators they feel connected to. Remember their name, ask about their day, react to things they've told you before. The transaction follows the relationship, not the other way around.
Read the fan's state before you pitch
Every fan who messages is in one of three states. Buying state: they're engaged and ready to spend — pitch now. Relationship state: they want conversation and connection — build rapport first, the sale comes later. Time-waster state: they're browsing with no intent to buy — keep it short and move on.
Never sell too fast
This is the number one mistake I see. A fan says hey and the chatter immediately sends a PPV link. That's like walking into a store and having someone shove a product in your face before you've looked around. Build the conversation. The pitch should feel natural.
Identify fetishes early
Pay attention to what fans ask about, what they react to, what they spend on. If someone keeps buying feet content, lean into it. Not catching these signals is one of the most expensive mistakes a chatter can make. One of our chatters spotted a fan's specific preferences and pulled over $5,000 from a single session by being bold and attentive.
Match the creator's voice to the audience. If you're chatting for a young American creator, you need to sound like a real 18-20 year old girl — casual, playful, current slang. But that changes completely for a mature creator or a fitness page. The voice has to fit the brand.
Mini Case Study: From $5K to $40K in 30 Days: How Strategic Chatting Changed Everything
Creator: Established creator with subscribers but no DM strategy
Situation: This creator was making about $5,000 a month when she came to us. She had decent content, a solid subscriber base, and was posting regularly. But her DM strategy was basically nonexistent — she was sending the same mass PPV to every subscriber, had no fan notes, no personalization, and no understanding of how DM psychology works. She was doing everything right except the part that generates 95% of the revenue.
Action: We put a trained chatter on her account and completely rebuilt her DM approach. First, we set up fan notes for every active subscriber — names, preferences, spending history, conversation topics. Then we replaced mass PPV blasts with personalized offers based on what each fan actually responded to. The chatter built genuine rapport before pitching anything, identified each fan's interests, and timed offers for when they were most engaged. We also restructured her PPV pricing tiers and created a content library tagged by category so the chatter could find the right clip for the right fan in seconds.
Result: She hit $40,000 in revenue within her first month with our chatting team. Same content. Same subscriber count. The only thing that changed was how we managed her DMs. Her PPV conversion rate went from under 1% with mass blasts to over 8% with personalized offers. Fan retention also jumped because subscribers felt like they had a real relationship with her.
Mistakes to Avoid
✕ Sending mass PPV to everyone
This is the single most common mistake I see. Blasting the same PPV to every subscriber with no context converts at under 1%. The same content sent after a personal conversation converts at 5%+. Personalization isn't optional — it's where the money is.
✕ Pitching too fast
A fan says hey and the chatter immediately drops a PPV link. That's like a store clerk shoving a product in your face before you've walked through the door. Build the conversation first. The pitch should feel natural, not like an ambush.
✕ Not tracking fan preferences
If a fan mentions they're into something specific and your chatter doesn't write it down, that's money left on the table forever. Fan notes compound over time — the more you know about someone, the easier they are to sell to.
✕ Using GPT-sounding responses
Fans can smell AI responses from a mile away. If your messages sound like ChatGPT — too polished, too formal, no personality — fans disengage immediately. Real conversations have slang, personality, and sound like a real person.
✕ Ignoring time zones
Your fans are global. If your chatter only works US business hours, you're missing peak spending windows in Europe, Asia, and Australia. 24/7 coverage means you never miss a buyer in a buying mood.
Complete Guide: All Topics Covered
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Frequently Asked Questions
Summary
Here's what three years of managing chatters has taught me: the creators who make real money aren't the ones with the best content — they're the ones with the best DM strategy. Content gets people through the door. Chatting closes the sale. If you're still sending mass PPVs to your entire subscriber list and hoping for the best, you're leaving 80-90% of your potential revenue untouched. Start simple: set up fan notes, learn your subscribers' names, build rapport before you pitch, and track your numbers. If you're ready to scale, see how B9 works with creators or dive into our chatting strategy guide for the specific techniques we use daily.